One difference between the iPhone and Mac is that the iPhone came of age at the cusp of the “bring your own device to work era”, so factors that appealed to individuals (looks cool, fun to use) outweighed factors that might have swayed traditional corporate IT purchasers (low price, “standards”).Salesforce has confirmed reports that it intends to acquire Slack, saying that it will pay $27.7 billion in cash and stock for the workplace chat app. Missing this has been the death knell for many good products. The key is to be better on the vectors that people with purchasing power care about. The key is not merely to be better, on some vectors. But to make a very broad analogy, I think Slack is to Teams today where Mac OS was to Windows in the mid-1990s: better designed, for sure, but not in a way that makes a difference to the corporate IT decision makers and bean counters who are making the call on which platform to use. I’ll go to the mat arguing that Slack is better-designed and better-implemented than Microsoft Teams. “It really hasn’t become something compelling,” she said. “We don’t really see, when it comes to Slack, any pent up demandįrom Salesforce’s base for a tool like that,” Ms. President and principal analyst at information-technology research Messaging and collaboration features, said Liz Herbert, a vice Management software - Salesforce’s signature product - don’tĪppear to be swayed one way or another by the addition of Today, companies in the market for customer-relationship Pandemic, as employers sent workers home and shifted to remote
The acquisition sought to capture the fast-growing market forĬommunications and collaboration software during the Covid-19 Work-from-anywhere world.” Corporate technology buyers so far “transform the way everyone works in the all-digital, $27.7 billion almost two years ago, it said the marriage would bought the messaging application Slack for Was Salesforce’s Acquisition of Slack a Bust?Īngus Loten writing for The Wall Street Journal:
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